Unlike other awards shows (we're looking at you, Oscars), the MTV VMAs give artists, actors and entertainers the chance to push the style envelope a little bit more than they usually would.
At L.A.'s Staples Center Thursday night, stars like Rihanna, Katy Perry and Emma Watson did just that.
PHOTOS: SEE WHAT THE STARS WORE TO THE 2012 VMAs
Rihanna debuted a stunning cropped 'do, while Perry rocked a shimmering Elie Saab gown boasting teal and fuchsia sequin embroidery.
Harry Potter alum Watson -- looking more grown-up than ever -- showed off her long legs in a sexy, graphic print mini-dress.
Click through to see what all the attendees wore and tell Us: Whose VMA look was your favorite?
This article originally appeared on Usmagazine.com: 2012 MTV Video Music Awards: What the Stars Wore
It's a girls night out for celebs like Jennifer Lopez, Khloe Kardashian, Leah Remini, Brooklyn Decker, and more on Celebs Gone Social.
Carrie Underwood tweets about her "Sound of Music" experience on today's Celebs Gone Social ...
Take a look back at Prince William and Duchess Kate's cutest couple moments.
From Julianne Hough to Duchess Kate, see some of our favorite celebrities hair transformations
From George and Sandra to Taylor and Ed, see more of Hollywood's platonic pairs.
From Ariana Grande to Kylie Jenner, see some of Hollywood's newest romances on Wonderwall Replay hosted by Kirby Kristen.
© 2013 Microsoft