Beyonce, Jay-Z Trademark Blue Ivy's Name

USMagazine, Thursday, February 9, 2012, 11:49am (PST)

She's just a month old, but Blue Ivy Carter is already a household name -- and her world-famous parents Beyonce and Jay-Z aim to protect it.

Rolling Stone reports that the new mom, 30, and dad, 43, filed an application with the U.S. Patent and Trademark Office to protect their daughter's name; the music superstars intend to use Blue Ivy as a potential brand name for a line of baby products, including carriages, diaper bags and baby cosmetics.

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The application (made through Beyonce's company BGK Trademark Holdings) is pending, but is expected to be approved.

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The "Love on Top" singer and "Empire State of Mind" rapper's move comes after two competing trademark applications emerged following Blue Ivy's Jan. 7 birth. Fashion designer Joseph Mbeh tried to trademark "Blue Ivy Carter IV" on Jan. 11; another applicant tried to claim the name "Blue Ivy Carter Glory IV" for a line of fragrances. Both applications were denied.

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Tell Us: Would you buy "Blue Ivy" baby products?

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