Getting the message out is instantaneous these days, especially when you're a celebrity who boasts several million Twitter followers.
Such is the case with film maker Jason Rusell's 30-minute documentary, detailing how 2012 is the year to stop Joseph Kony, the Ugandan guerilla group leader and head of the Lord's Resistance Army (LRA) that preys on young children, turning them into militants and sex slaves.
Kony 2012 was released earlier this month by Russell and his team at Invisible Children and has already gained full throttle support worldwide.
Kony 2012 is geared to accelerate the Lord's Resistance Army Disarmament and Northern Uganda Recovery Act that President Barack Obama signed back in 2010, by spreading awareness and drawing attention to the effort. Since the LRA's rebellion in 1986, Kony and his group have abducted more than 66,000 children and has forced them to fight for them in their rebel war, killing their families while mutilating others.