Cupid's arrow struck Lauren Conrad on Valentine's Day.
The Paper Crown designer, 26, hit it off with University of Southern California law student William Tell, 32, on Valentine's Day, a source recently told Us Weekly. Set up by friends on a double date, "they really connected," a pal explains.
The couple's chemistry isn't surprising to those who know them. Tell -- who hails from Conrad's home turf of Orange County, Calif., and is an ex-guitarist for alternative band Something Corporate -- "gravitates toward dynamic women," according to The Bachelor runner-up Sadie Murray, who dated Tell from 2009 to 2010. (He also dated Hairspray's Brittany Snow, 26, about three years ago.