Close

Wonderwall

Mark, Donnie Wahlberg Opening "Wahlburgers" Restaurant

USMagazine, Thursday, August 25, 2011, 4:22pm (PDT)

Yum! 

Mark and Donnie Wahlberg -- along with their chef brother, Paul -- are reportedly opening a hamburger restaurant in Hingham, Mass. According to the Boston Herald, the trio has finally secured the name Wahlburgers, which had previously been trademarked.

PHOTOS: Hollywood's buff boys

"It just works," Ed St. Croix, the Wahlbergs' business partner, told the Herald. "It's a good sounding brand we could put out the product with, a great name people could relate to."

St. Croix said the restaurant's ownership approached Tom Wahl's, a Rochester, NY-based chain of burger joints, after they discovered it sold a product called the "Wahlburger."

NEWS: The 5 moves that whipped Mark Wahlberg into shape for The Fighter

Now the Wahlburgers' group has secured "full spectrum" use of the name, according to St. Croix. "It worked out well for both sides," he said.

PHOTOS: What do these celebs like to eat?

Wahlburgers is scheduled to open soon at the Hingham Shipyard across from the brothers' Italian restaurant Alma Nove. The Herald reports that the group is also planning to open a pizza joint next spring.

Tell Us: Would you eat at Wahlburgers?

Get more Us! Follow us on Twitter, Friend us on Facebook, Subscribe to Us Weekly

Show Comments
When using Facebook Connect your image and name may display on Wonderwall. All Privacy Settings are controlled by Facebook
Like us on Facebook?
UP NEXT
Texas Heat
We are updating our Terms of Use. Learn More
aa