Oscar hosting: Is it a thankless task?
NEW YORK (AP) — The love-him-or-hate-him reaction to Seth MacFarlane's turn as Academy Awards host is evidence that one of the most high profile jobs in show business is becoming one of its most thankless.
The "Family Guy" creator and first-time Oscars host seemed unusually preoccupied with his reviews both before and during Sunday's show. He predicted he'd be ripped apart and he was, particularly on social media. He also had his fans, with many suggesting the motion picture academy got precisely the kind of performance it expected and wanted in hiring someone known for his subversive, even crude humor.
As is often the case with the Oscars, the major awards themselves — "Argo" as best picture, Daniel Day Lewis and Jennifer Lawrence as top actors — hewed closely to pre-show predictions. The host's performance is the most unpredictable element of the show, and it seems the negative experiences have the most mileage. David Letterman's awkward 1995 turn is well-remembered, most of all by him. Chris Rock tried to bring some edge in 1995 and fell flat. James Franco and Anne Hathaway's snoozefest in 2011 is still being talked about.
After Franco and Hathaway the Oscars returned last year to the tried and true — eight-time host Billy Crystal — and faced criticism that the reliable had become the stodgy.
To some ears, MacFarlane's material — which included a song-and-dance about breast-baring actresses, a domestic violence joke involving Rihanna and Chris Brown, and references to Mel Gibson's racial slurs — didn't make the grade.
"If you're going to the edge, you have to be funny," said comic Joy Behar on "The View" Monday. "To me, I love Seth, but it wasn't funny enough."
Behar's colleague, Whoopi Goldberg — a four-time Oscars host — had a bit more empathy, noting that people in MacFarlane's position have a tough line to walk. The Oscars can't force a younger audience to be interested just by hiring a younger host, she said, and a younger host has to know the audience that is out there.
Robert Thompson, director of Syracuse University's Bleier Center for Television and Popular Culture, agreed that MacFarlane's was a difficult position.
"Your job description is that you are trying to appeal to people who are not necessarily watching the Oscars to get them to watch, and at the same time appeal to people who are actually watching it," he said. "That's not an easy thing to do."
Nielsen did not immediately have an estimate of the show's audience. Its preliminary indications were that the audience was similar to last year's, but there was an increase in younger viewers.
The telecast was likely also propelled by the second screen experience, which has steadily grown in recent years as a driver of ratings for major live TV events. Twitter said that there were a total of 8.9 million tweets about the Academy Awards during the show and red carpet arrivals. That fell short of both the Grammys earlier in the month (more than 14 million tweets) and the record 24.1 million tweets about the recent Super Bowl and halftime show.
Arguably MacFarlane's most offensive joke, measured by the audience's groans, referred to actors who had tried to play Abraham Lincoln over the years. "I would argue that the actor who really got inside Lincoln's head was John Wilkes Booth," MacFarlane said of Lincoln's assassin.
In addition, a pre-taped song about movies where famous actresses displayed their breasts was seen by some women as sexist — and a much-echoed criticism of MacFarlane's Oscar performance.
"Watching the Oscars last night meant sitting through a series of crudely sexist antics led by a scrubby, self-satisfied Seth MacFarlane. That would be tedious enough," wrote the New Yorker's Amy Davidson. "But the evening's misogyny involved a specific hostility to women in the workplace, which raises broader questions than whether the Academy can possibly get Tina Fey and Amy Poehler to host next year. It was unattractive and sour, and started with a number called 'We Saw Your Boobs.'"
On Monday, the Anti-Defamation League added itself to the list of those offended by MacFarlane, protesting his joke, through the teddy bear character in MacFarlane's movie "Ted," about Jewish control over Hollywood. The bear, voiced by MacFarlane, claimed he was "born Theodore Shapiro and I would like to donate money to Israel and continue to work in Hollywood forever."
MacFarlane seemed completely aware of what he was doing, and there were no indications he pulled any surprises. The motion picture academy granted him complete freedom to write the show as he saw fit but did see MacFarlane's routines ahead of time. The Academy had no immediate comment when contacted on Monday about MacFarlane's performance.
Some critics figured MacFarlane was in a can't- win situation. Brought on to deliver "edge," and perhaps some of the younger movie audience that enjoyed "Ted," he was little-known to a large portion of the Academy Awards audience. They didn't know his style of humor, either.
"For a guy who had the deck stacked against him before he started, MacFarlane did a surprisingly impressive job," wrote critic Tim Goodman in the Hollywood Reporter.
Critic Frazier Moore of The Associated Press said MacFarlane went back and forth between the Bad Seth and Good Seth throughout the night — and gave high marks to both.
"Both were very funny, stewarding a broadcast that never went askew," Moore wrote.
Associated Press Writer Jake Coyle in New York contributed to this report.
EDITOR'S NOTE — David Bauder can be reached at dbauder(at)ap.org or at http://www.twitter.com/dbauder .
- 7 Wonders for May 24, 2013
- 7 Wonders of the Wall for May 23, 2013
- 7 Wonders of the Wall for May 22, 2013
- 7 Wonders of the Wall for May 21, 2013
- 7 of Rihanna's Worst Looks
- 7 Wonders of the Wall for May 17, 2013
- 7 Wonders of the Wall for May 16, 2013
- 7 Wonders of the Wall for May 15, 2013
- 7 Wonders of the Wall for May 14, 2013
- 7 Most Outrageous Gwyneth Paltrow Quotes
- 7 Wonders of the Wall for May 10, 2013
- 7 Wonders of the Wall for May 9, 2013
- 7 Wonders of the Wall for May 8, 2013
- 7 Wonders of the Wall for May 7, 2013
- 7 Best Bikini Bods
- 7 Wonders of the Wall for May 3, 2013
- 7 Wonders of the Wall for May 2, 2013
- 7 Wonders of the Wall for May 1, 2013
Who Am I?
Check out how Vin Diesel, Paul Walker and more stars of "Fast & Furious 6" looked when they were in high school.Watch Video »
Check out some of Rihanna's worst wardrobe choices on 7 Wonders, hosted by Tim Kash.Watch Video »
From Kim Kardashian to Jessica Alba, see the worst celeb sunburns.Watch Video »
Khloe Kardashian showed off her svelte figure, plus more celeb stories on 7 Wonders.Watch Video »
Kourtney Kardashian, Vanessa Hudgens and Tara Reid all get an F on this week's Fashion Offenders hosted by Wonderwall's Kirby Kristen.Watch Video »
Tori Spelling turns 40, plus more celeb stories on 7 Wonders, hosted by Tim Kash.Watch Video »
- Chief BeefKaty Perry incites a Twitter feud with a 17-year-old rapper. Get the dirty details on today's Celebs Gone Social.Watch Video »
- Fashion BluesKourtney Kardashian, Vanessa Hudgens and Tara Reid all get an F on this week's Fashion Offenders hosted by Wonderwall's Kirby Kristen.Watch Video »
- Fights & FeudsGet the scoop on some of the most recent Hollywood feuds on 7 Wonders, hosted by Tim Kash.Watch Video »
- Svelte BodKhloe Kardashian showed off her svelte figure, plus more celeb stories on 7 Wonders.Watch Video »
- Last TripGet the scoop on Kim’s final pre-baby Parisian getaway on Replay hosted by Wonderwall's Kirby Kristen.Watch Video »
- Magic LoveThe stars of "Now You See Me" chat learning magic tricks and experiencing the real deal.Watch Video »
- Workout ObsessedGwyneth Paltrow works out for two hours a day, plus more celeb stories on 7 Wonders, hosted by Tim Kash.Watch Video »
- Twitter AttackFind out who went after Kendall Jenner on social media on today's Celebs Gone Social ...Watch Video »
- 'Fast' TalkWatch as the cast of "Fast & furious 6" talk about getting injuries while filming, getting jacked and a whole lot more.Watch Video »
- Feeling SwollenKim Kardashian says her pregnancy lips are out of control, plus more celeb stories on 7 Wonders.Watch Video »
- Party AnimalsCheck out some of Hollywood's biggest party animals.Watch Video »
- Carrie's ChangesSee how this country cutie has changed her looks over the years.Watch Video »
- Moving OutRobert Pattinson has moved out of the house he shared with Kristen Stewart, plus more celeb stories on 7 Wonders.Watch Video »
- Who Am I?Check out how Vin Diesel, Paul Walker and more stars of "Fast & Furious 6" looked when they were in high school.Watch Video »
- LovebirdsFind out what Jessica Alba and Cash Warren tweeted to each other on their fifth wedding anniversary on today's Celebs Gone Social ...Watch Video »
- Worst LooksCheck out some of Rihanna's worst wardrobe choices on 7 Wonders, hosted by Tim Kash.Watch Video »
- What's Sexy?Heidi Klum hangs with two comedy legends and shares what she finds most sexy in a man on today's Celebs Gone Social ...Watch Video »
- Sexy SecretsVictoria's Secret model Adriana Lima talks about the What's Sexy list, her model friends and more with Wonderwall.Watch Video »
- American TravelsGet the Prince's travel details on Replay hosted by Wonderwall's Kirby Kristen.Watch Video »
- Birthday GirlTori Spelling turns 40, plus more celeb stories on 7 Wonders, hosted by Tim Kash.Watch Video »
- Fashion OffendersFlorence Welch, Zoe Saldana, and Ali Larter all get an F on this week's Fashion OffendersWatch Video »
From Videos of Wonderwall
From MSN Entertainment
From Crowd Ignite