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Wahlberg brothers pay for NY co.'s 'burger' name

The Associated Press, Thursday, August 25, 2011, 4:58am (PDT)

ROCHESTER, N.Y. (AP) -- Actor brothers Donnie and Mark Wahlberg have licensed the name of a hamburger from a western New York chain of drive-in-style restaurants and plan to use the name for their new eatery.

Executives with Tom Wahl's tell the Democrat and Chronicle that the brothers from Boston have licensed the Wahlburger name from the company so they can use it when they and another sibling, Paul, open a burger joint named Wahlburgers Restaurant in their hometown. Tom Wahl's serves a cheeseburger called a Wahlburger and owns the federal trademark rights to the name.

Tom Wahl and his brother Bill opened the first Tom Wahl's restaurant in Avon (A'-vahn), south of Rochester, in 1955. The chain now operates eight restaurants.

The company hasn't disclosed the amount of the licensing agreement.

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