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For Scent-imental Reasons: Jennifer Aniston to Launch Perfume

Wonderwall, Friday, March 5, 2010, 8:24am (PST)

Aside from the whole post-Brad Pitt-Angelina Jolie pity-party story line that's been perpetuated by the tabloids for the past five years, Jennifer Aniston is the ultimate aspirational brand.

We want her shiny, shiny golden tresses and preternaturally toned, bikini-ready body. But without a personal mane wrangler and a yoga instructor on call 24-7, that's unlikely to happen. Instead, maybe we can just make do with smelling like the winsome star, who recently celebrated her 41st birthday.

Aniston's rep confirms to us that she's launching her own signature fragrance, which will put her in competition with a crowded and aromatic field that includes Britney Spears, Jessica Simpson, Reese Witherspoon, Paris Hilton, Kim Kardashian, Sarah Jessica Parker and Jennifer Lopez.

Details of the scent are sketchy at the moment but will be released soon.

According to OK!, Jen has been developing the perfume for nearly two years, although she is apparently on the fence about what to call it.

The actress "has yet to get 100 percent behind any name," says an insider, "but the one she favors is 'Aniston.'"

Not so, says her spokesman, who calls the eponymous perfume speculation "wrong."

"It will not have her name," he assures us.

Another moniker that was apparently nixed: Echo.

"It's all about capturing the idea of romance and freedom at any age," the source explains to the mag, "but it's hard to do that in just one word."

Once the fragrance debuts, Jen, who over the last few years has successfully stumped for Smartwater, is reportedly planning a promotional campaign that will include "some really glamorous" TV spots.

So, what do you think Aniston should call her perfume (and no, "Angelina Sucks" is not an option)? Tell us in the comments!

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