WW: We read that you started your company as a result of having your own kids. Did your awareness instantly go up?
JA: Well I had some scary things that happened. One, I had an allergic reaction to a baby laundry detergent. And then my daughter had a diaper explosion and these beads came out, and they're made out of chemicals. Toxic chemicals. So both of those things, I knew I had to make better products for families.