Tiger's carefully constructed public image crumpled on Thanksgiving 2009 when allegations that the golf pro had serially cheated on his wife began to arise. Over the next few months, literally dozens of women came forward claiming to have been romantically and sexually involved with the married father of two. "I want to say to each of you, simply and directly, I am deeply sorry for my irresponsible and selfish behavior. I have let you down. I have let down my fans," Tiger said during a February 2010 press conference. But despite his apology, the athlete's wholesome, good-boy image was irrevocably shattered.