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Rumer Willis is new face of Badgley Mischka

WENN, Friday, December 17, 2010, 12:07am (PST)

It was reported in December that Rumer Willis would step into the fashion industry as the face of designer brand Badgley Mischka.

RELATED: See what event Rumer and other celebs went to in 2010

And now, the first images for the Spring 2011 campaign have been released.

Mark Badgley and James Mischka explained why they chose Rumer Willis: "Rumer is a great muse for the season. She has a vivacious spirit to her; she is young and modern, which is representative of our spring collection."

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And Willis is just as excited to be the line's new spokes model.

She tells People.com, "I was thrilled and honored to be chosen to represent the Badgley Mischka brand. Working with (designers) Mark and James is an incredible opportunity."

Rumer Willis follows in the footsteps of Carrie Underwood, Eva Longoria and Ashley and Mary-Kate Olsen.

RELATED: Learn all about Rumer's movie career

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