They launch fashion lines, even when they're not publicly known for taste in clothing.
Think about Sylvester Stallone. What jumps to mind? Bullets? Blood? Boxing? Suits? He'd like you to think of the latter, apparently. The action movie legend is launching a clothing line and accompanying set of men's lifestyle products, despite the fact that he's not the first celeb who jumps to mind when you think about elegantly dressed, well-manicured men. It just goes to show that being famous lets you pursue whatever crazy project you choose. "Yo, Adrienne! Pass me my pore refiner!"