Nominee No. 2 -- Snoop Dogg: Master of the Video Shoutout
In the '90s, very few people would have guessed that gangsta rapper Snoop Doggy Dogg would someday be giving video shoutouts to 16-year-old bowlcut-headed pop stars. But that's exactly what Snoop's up to these days. He tweeted out a series of Youtube clips directed at specific celebs, including Justin Bieber and Kim Kardashian, and he's using the Web to promote his latest projects more than ever.