Justin Bieber Named New Face of Proactiv

USMagazine, Monday, August 9, 2010, 10:10am (PDT)

What do Justin Bieber, Katy Perry and Jessica Simpson have in common?

They're all Proactiv spokespeople. Bieber, 16, is the newest celeb face of the acne brand.

"I'm definitely someone who suffers from acne. I'm a teenage boy! ... So I use Proactiv so my face doesn't get like that. Proactiv is a great thing!" the "Baby" singer touts on Proactiv's website.

According to the acne company, Bieber's reps reached out to them to get involved.

Adds Bieber, "My parents got acne when they were growing up. And I'm determined to keep myself clear. If I got a face full of breakouts, I would definitely feel really self-conscious and not wanna do photo shoots, not wanna be singing. With Proactiv I don't have to worry."

"Some people might say: 'Justin Bieber? He doesn't have acne, why is he doing Proactiv?' But, you know, it's about preventing getting acne. Proactiv is the way to go. It just makes you feel so much better about yourself."

Bieber shot his first ad in the middle of his "My World" Tour.

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