Web Sensation for April 2011Related: People's Choice Awards, Web Sensation, Gwyneth Paltrow, Katy Perry, Lauren Conrad, Miley Cyrus
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Candidate No. 2: Gwyneth Paltrow and Jay-Z
It's harder to accuse someone of self-promotion when they're doing it under the guise of promoting someone else. But let's be honest: G and Jay had their own interests in mind when they decided to interview each other on their respective lifestyle websites, GOOP and LifeandTimes.com. The two generated buzz just by making people wonder: What do two celebs talk about when they seemingly have nothing in common?
RELATED: What's Gwyneth's new part-time job?
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