For being: A total bro; picking fights with other total bros; Lauren's man candy.
Bonus: Finding a new series regular to hook up with; wearing more ridicule-worthy costumes.
Final note: The one uplifting note about this breakdown is that for once, women are making more money than the men. Sure they might get paid for their cleavage, cat fights, and other objectifying, stereotyping features, but the salary difference is quite significant. Who knew "The Hills" was a progressive feminist show?