Hours after hitting the beach, Sofia and Nick stepped out for dinner at Prime Steakhouse. Once again, photographers were on hand, a circumstance Loeb didn't let go to waste.
He was snapped outside the swanky restaurant carrying a bottle of Onion Crunch, a condiment he just happens to produce (photo at left). The New York Post says the self-promotion continued during dinner, when he encouraged fellow diners to give the topping a try.
"Everyone was hoping the waiter would tell him to put it away," sighs a source.
Tacky or shrewd? We vote the former, but tell us what you think in the comments, then click on for more photos of Sofia's day at the beach …