Jessica Simpson expands empire to include maternity line; launches tween line with sister AshleeRelated: Jessica Simpson
- Photo: Amanda Schwab/StarTraks1 of 18
- Photo: Amanda Schwab/StarTraks2 of 18
- Photo: Humberto Carreno/StarTraks3 of 18
- Photo: JUSTIN CAMPBELL/StarTraks4 of 18
- Photo: Humberto Carreno/StarTraks5 of 18
- Photo: JUSTIN CAMPBELL/StarTraks6 of 18
- Photo: GVK/Bauer-Griffin7 of 18
- Photo: LOMELI/Bauer-Griffin8 of 18
- Photo: Jamie McCarthy/WireImage.com9 of 18
- Photo: Jamie McCarthy/WireImage.com10 of 18
- Photo: JUSTIN CAMPBELL/StarTraks11 of 18
- Photo: Jamie McCarthy/WireImage.com12 of 18
- Photo: JUSTIN CAMPBELL/StarTraks13 of 18
- Photo: JosiahW/Splash News14 of 18
- Photo: Wagner Az/PacificCoastNews.com15 of 18
- Photo: Enrique RC/PacificCoastNews.com16 of 18
- Photo: AP17 of 18
More Celeb News
- Director Costa-Gavras: European Cinema Could Not Survive Without State Protection MSNEntertainment 6/18/2013 4:39:13 PM
- HBO Passes on Darren Aronofsky Pilot 'Hobgoblin,' FX Eyes Project (Exclusive)MSNEntertainment 6/18/2013 4:34:40 PM
- Journalist Michael Hastings Dead at 33MSNEntertainment 6/18/2013 4:21:05 PM
- Paul Feig Developing Female James Bond Comedy 'Susan Cooper'MSNEntertainment 6/18/2013 4:06:06 PM
- Reed Elsevier Sues Jay Penske's Variety, Claims $1.3 Million OwedMSNEntertainment 6/18/2013 3:18:15 PM
- Director Costa-Gavras: European Cinema Could Not Survive Without State Protection
By Chris Gardner
Jessica Simpson is growing her fashion empire right along with her expanding baby bump.
On Thursday night in New York, Simpson stopped into massive sweets store Dylan's Candy Bar to promote the launch of Jessica Simpson Girls, a joint tween fashion line with sister Ashlee, produced by the Jones Group Inc. At the event, she told fashion trade publication Women's Wear Daily how being pregnant has been good for her fashion business. In addition to the girls line, which hit stores in time for the holidays, Simpson has just signed a contract for a new maternity line and closed a deal to design girls footwear.
Simpson, who is expecting a baby with fiancé and former NFL player Eric Johnson, also revealed that she is due to find out the sex of her baby on Monday. And not only will tabloid editors be on high alert to hear the news, but consumers should too. If she's carrying a boy, Simpson says, she'll likely add a boys clothing line to her Jessica Simpson line. And if it's a girl? Well, she's now got that covered for the most part -- but then again, there's always room for more when it comes to clothing adorned with her famous moniker.
The maternity and tween lines add to Simpson's massive merchandising résumé. Her Jessica Simpson Collection already includes shoes, boots, handbags, apparel, coats, dresses, jewelry, shoes, fragrances, accessories and luggage. She told WWD that she was also in New York to prep her spring 2013 women's collection.
But more about that baby.
Simpson told People at the event that she has a hunch she's carrying a girl, but her fiancé said he's convinced it's a boy. "We're pretty much at a standstill there," he told the mag at the party.
Either way, one thing is certain: That kid is going to be well-dressed. And rich.
RELATED: Jessica Simpson's Toilet TMI
Earlier this year, it was reported that Simpson's fashion business pulled in $750 million in 2010, with projects for 2011 expected to cross the $1 billion mark.
- Brad Pitt's Changing Looks
- Hollywood's Hottest Dads
- Mark Wahlberg's Shirtless Looks
- Prince William & Duchess Kate's Cutest Couple Moments
- Stars with tattoos of other celebs
- Brooke Shields' Changing Looks
- Carrie Underwood's Evolving Looks
- 'Fast & Furious 6' Cast Yearbook Photos
- Worst Celeb Sunburns
- Celeb Twins
- Celebs Who Work Out on the Beach
- Country Music's Hottest Couples
- Worst spring wardrobes
- Leonardo DiCaprio's Romance Retro
- WATN: 'Boy Meets World'
- Tim McGraw's changing looks
- Craziest Kim Kardashian pregnancy rumors
- Celebs Who Look Like Their Pets
- Mariah & Nick's Matching Style
- Hollywood's Tomboys
- The Royal Couple's Favorite Sports
- Kim Kardashian's Curvy Maternity Style
- WATN: 'Jurassic Park'
- January Jones' Retro Looks
- The Rock's Soft Side
- WATN: 'Veronica Mars'
- WATN: 'Beetlejuice'
- Fergie's Changing Looks
- Star Twitter Quitters
- Hollywood's Hottest Ryans
- Insured Celebrity Body Parts
- Most Expensive Celeb Engagement Rings
- Sweetest Celeb PDA
- Kim Kardashian's Tightest Looks
- Olivia Wilde's Best Street Style
- Justin Timberlake's Many Looks
- Hottest Royal Beach Bodies
- Celebrity Pets with Famous Names
- Michelle Williams' Best Fashion Moments
- Lindsay Lohan's Changing Looks
- Justin Bieber's Changing Hair
- Most Awkward People on the Red Carpet
- WATN: '7th Heaven'
- Ke$ha's Worst Looks
- Worst Oscar Fashion
- George Clooney's Oscar Dates
- Most Embarrassing Celeb Splits
- Stars Before They Were Oscar Nominees
- Jennifer Lawrence's Best Fashion Moments
- Rihanna's Sexiest Grammy Style
- Drew Barrymore's Craziest Looks
- Jennifer Aniston's Changing Looks
- Worst Dressed Celeb Designers
- Anne Hathaway's Oscar Looks
- Grammy's Hottest Couples
- Taylor Swift's Best Grammy Fashion
- WATN: 'Wonder Years'
- Destiny's Child's Most Iconic Looks
- Best Off-Season Bikini Bods
- Emma Stone's Best Red-Carpet Looks
- Celeb Flashers
- Mariah Carey's Biggest Feuds
- Mariah Carey's Wacky Wardrobe
- Britney Spears' Wackiest Red Carpet Poses
- Celeb Makeup Mistakes
- Ryan Gosling's Leading Ladies
- Nicole Kidman's Golden Globe Fashion
- Katy Perry's Year as a Single Gal
- Celebs Who've Removed Romantic Tattoos
- Most Memorable Celeb Holiday Cards
- Five of the Worst Celeb Winter Wardrobes
- Jennifer Aniston & Justin Theroux's Romance Retro
- Stars Who Are Aging in Reverse
- Christina Aguilera's Worst Looks
- 2012's One Hit Wonders
- Celebs Without Makeup
- Best and Worst Beach Bodies of 2012
- 2012 Fashion Don'ts
- Craziest Beauty Trends of 2012
- Celebs Who Survived Cheating Scandals
- The Turkeys of 2012
- Kristen Stewart's Best Red Carpet Moments
- WATN: 'Less Than Zero'
- Star Couples Who Went from Friends to Lovers
- The Most Famous Celebrity Pets
- The Hottest Celebrity Halloween Costumes
- WATN: 'I Know What You Did Last Summer'
- Jessica Biel's White Hot Red Carpet Style
Take a look back at Prince William and Duchess Kate's cutest couple moments.Watch Video »
Two months after major marital problems, Ozzy and Sharon do a Hollywood date night on Celebs gone Social.Watch Video »
Demi Lovato drops some major newborn scoop about Selena Gomez's family on today's Celebs Gone Social.Watch Video »
See how this former Calvin Klein model's looks have changed over the years.Watch Video »
See how this country cutie has changed her looks over the years.Watch Video »
Star Inspired Ink
From Ryan Cabrera to Megan Fox, see celebs who've gotten tattoos of other stars.Watch Video »
From Videos of Wonderwall
From Crowd Ignite