“In a silly way, I think it’s what people have expected of me most because of Carrie Bradshaw,” says Sarah Jessica Parker. But it’s not silly at all, this idea that the actress-mother-designer-business woman-multi-hyphenate could launch a serious shoe collection, which is exactly what she’s doing with partner George Malkemus, the longtime CEO at Manolo Blahnik. SJP, as it will be called, will be available exclusively at Nordstrom early next year and will include bags and a few trenches, too.
“It’s sort of soup to nuts,” Parker continues. “You put on a shoe and you put on a coat and you wear a bag and, on the outside, when you’re walking down the street, they really can tell the same story about yourself.”
Of course, the last thing Parker herself or the world at large needs is more shoes and bags. That’s why her goal is to offer something different, something more in the vein—aesthetically and price-wise—of great old-school labels like Charles Jourdan and Maud Frizon.
“We’re putting new colors together that people don’t typically do, just beautiful combinations that you wish existed in your closet,” she says. “And in terms of bags, thinking about that period of the seventies into the eighties, what those women were carrying, taking away the bells and the whistles and hardware and really making it about the bag.”