@WonderwallMSN: Sweet! Congrats on Boyfriend being sold at Sephora! What's the process of creating a fragrance?
@katewalsh: it's long & involved, went to Givaudon fragrance house, hired a fab consultant, Pamela Vaile, designer/packager Chad Lavigne, and started the whole process. Luckily we sold it in the room to both HSN & Sephora!