"This season on The Tyra Show we're taking it to the next level and getting more real than ever before by encouraging women everywhere to own and rock what they've got and be proud!" she says in a press released. "For the season 5 premiere, I will be doing just that - no fake hair, I'm rocking my REAL hair. This will all be going down on September 8, 2009, which we're declaring National Real Hair Day! We welcome everyone to go natural with me!"